Product Insights: Confectionery in the US (English Edition)

IntroductionThis report forms a part of the Datamonitor's product series titled "Product Insights". It aims to provide analysis to clients on the new product launches across various industry sectors.Scope of this researchExamines new product launches in the US confectionery market, segmented by key confectionery categoriesContextualizes the US in the new product launches globallyIdentifies the key players in the market leading the new product launchesProvides an analysis on the new product launches by leading flavors, packaging and price pointsResearch and analysis highlightsThe US is leading the global confectionery market in terms of the number of new products launches in 2010.Chocolate category accounted for more almost half of the new product launches, followed by sugar confectionery which accounted for one third of the new product launches.In 2010, 'milk chocolate' emerged as the most popular flavor among all new confectionery products launched in the US while plastic was the most popular packaging material. Over half of all new product launches in the US confectionery market in 2010 were priced in the range of $0-3 with 'single serving' being the most popular claim among them.Key reasons to purchase this researchAssess product innovation trends in your marketLearn from successful new product launches

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