营销的终结：社交媒体与人工智能时代的品牌人性化 (思想会系列)
- 作者
- 卡洛斯·吉尔、梁若乔
- 语言
- 简体中文
- 电子书格式
- epub,pdf,mobi,azw3,txt,fb2,djvu
- 下载次数
- 5071
- 更新日期
- 2023-08-04
- 运行环境
- PC/Windows/Linux/Mac/IOS/iPhone/iPad/iBooks/Kindle/Android/安卓/平板
内容简介
作者认为，在这个网红博主曝光率率远超耐克、可口可乐、沃尔玛的总和的社交网络时代，我们所熟知的传统市场营销模式已经消亡。世界各地的企业都不得不面对在汹涌袭来的数字海洋，并且学会在其中生存。本书革新了品牌、代理商和市场人员从事市场营销和推广的模式。通过阐述卡戴珊如何成为世界上最大的线上品牌之一，以及bots木马和机器自动化的影响等生动案例，本书将教你掌握一些新的营销方法和使用新平台，并强调企业要真正地与客户和员工接触，迸发大胆的创新想法，听取一些世界上最大的品牌和内容制造商的意见。本书作者还认为，品牌和消费者的关系仍然需要人来维系。企业应学会充分利用社交网络维系和加强品牌与消费者之间的联系。
营销的终结：社交媒体与人工智能时代的品牌人性化 (思想会系列) EPUB, PDF, MOBI, AZW3, TXT, FB2, DjVu, Kindle电子书免费下载。
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