蓝瓶物语
- 作者
- 第一财经周刊
- 语言
- 简体中文
- 出版社
- 东方出版社 版次：第1版
- 出版日期
- 2018年2月1日
- 品牌
- 人民东方出版传媒有限公司
- 电子书格式
- epub,pdf,mobi,azw3,txt,fb2,djvu
- 文件大小
- 17157 KB
- 下载次数
- 2528
- 更新日期
- 2023-05-15
- 运行环境
- PC/Windows/Linux/Mac/IOS/iPhone/iPad/iBooks/Kindle/Android/安卓/平板
内容简介
本书深入解析“蓝瓶咖啡”这个著名咖啡品牌的商业秘密。从其所处的咖啡行业的基础知识，到Logo设计、网页设计、菜单设计、室内设计，甚至服务、投资者，10位记者以采访当事人的形式做详尽的分析。作为第三次咖啡浪潮的代表，这个品牌背后所蕴含的理念以及它的经营模式、营销理念是什么？星巴克、苹果、BEAMS，它们是怎么成为各自行业的领先者？蓝瓶咖啡跟他们相比有什么共通之处？本书将一一解答。另外还介绍了对蓝瓶咖啡影响*深的日本三家老店（茶亭羽当、琥珀时光、巴赫咖啡）的故事，从中了解日本咖啡职人的匠人精神。
蓝瓶物语 EPUB, PDF, MOBI, AZW3, TXT, FB2, DjVu, Kindle电子书免费下载。
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