Household Products in Mexico (English Edition)

IntroductionThis report forms a part of the Datamonitor's newly introduced product series titled "Market Insights". It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various markets.Scope of this researchExamines developments in the Mexican household products marketProvides latest retail data at a market level further segmented by categories along with 5 year forecasts, highlighting specific growth areasIdentifies the leading players in the market, providing details on brand portfolio and new product launchesTracks the latest M&A deals that have taken place in the household products market in MexicoResearch and analysis highlightsThe household products market in Mexico was worth $5.4 billion in 2009, with a compound annual growth rate (CAGR) of 6.2% during 2004-09.Paper products was the key category driving growth in 2008-09 within the household products market.The household products market in Mexico is fairly consolidated, with P&G and Kimberly-Clark controlling roughly half of the total market.Key reasons to purchase this researchMarket understanding: develop a detailed understanding of the household products market and identify the key growth categories within itConsumer trends and behavior: find out the latest consumer trends driving the household products sector in Mexico alongside consumption and usage dataCompetitive landscape: obtain information on the key players operating in the market and understand their key strengths in various categories

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