大客户销售这样说这样做
- 作者
- 陆和平
- 语言
- 简体中文
- 出版社
- 中国青年出版社 版次：第 1st 版
- 出版日期
- 2019年8月7日
- 品牌
- 北京博瑞森管理咨询有限公司
- 纸书页数
- 164页
- 电子书格式
- epub,pdf,mobi,azw3,txt,fb2,djvu
- 文件大小
- 1443 KB
- 下载次数
- 4222
- 更新日期
- 2023-08-07
- 运行环境
- PC/Windows/Linux/Mac/IOS/iPhone/iPad/iBooks/Kindle/Android/安卓/平板
内容简介
本书没有太多涉及营销概念和方法论，而是以大客户销售活动的十大模块（初次见面、建立关系、客户需求、沟通技巧、呈现方案、异议处理、竞争策略、谈判技巧、最后成交、销售心态）68个典型销售场景，细化到如何应对的方法和具体的话术，最后拿下订单的过程。68篇短小精悍的文章适合碎片化学习的特点，使销售人员可以正向完整阅读，也可以带着问题在书中具体模块的销售场景下反向寻找答案。本书作者陆和平老师是资深营销管理顾问，10年销售管理职业生涯加上15年销售讲师经验使得本书实战性更强，它不告诉你为什么要做，只告诉你在大客户销售活动中要拿下订单该做什么、怎么做。本书的阅读对象是B2B行业中的建材和装饰材料行业、汽车汽配行业、电气自动化行业、IT信息行业、工程机械行业、移动通信行业等大客户销售人员，消费品行业也可以参考。
大客户销售这样说这样做 EPUB, PDF, MOBI, AZW3, TXT, FB2, DjVu, Kindle电子书免费下载。
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