Alcoholic Beverages in Mexico (English Edition)

IntroductionThis report forms a part of the Datamonitor's newly introduced product series titled "Market Insights". It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industry sectors.Scope of this researchExamines developments in the Mexican alcoholic beverages sectorProvides latest retail data at a sector level further segmented by markets along with 5 year forecasts, highlighting specific growth areasIdentifies the leading players in the market, providing details on brand portfolio and new product launchesTracks the latest M&A deals that have taken place in the alcoholic beverages sector in MexicoResearch and analysis highlightsThe alcoholic beverages sector in Mexico was estimated to be worth 6.76 billion liters of volume sales in 2009, with a compound annual growth rate (CAGR) of about 0.89% during 2004-09. The sector is forecasted to reach 7 billion liters of volume sales in 2014, growing at a tepid CAGR of 0.69% during 2009-14.Beer, cider and FABs was the most dominant market within the sector accounting for nearly 96% of the sector volume sales in 2009. It was also the most consolidated market, with top two companies controlling around 96% of the market.Wine was the key market driving growth in 2008-09, within the alcoholic beverages sector, growing at a rate of 9.11%. Spirits and beer, cider and FAB's market grew at a moderate rate of 0.82% and 0.64% respectively during 2008-09.Key reasons to purchase this researchSector understanding: develop a detailed understanding of the alcoholic beverages sector and identify the key growth markets within itConsumer trends and behavior: find out the latest consumer trends driving the alcoholic beverages sector in Mexico alongside consumption & usage dataCompetitive landscape: obtain information on the key players operating in the sector and understand their key strengths in various markets

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