消费心理学理论与实务
- 作者
- 高博
- 语言
- 简体中文
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- 下载次数
- 711
- 更新日期
- 2023-08-02
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内容简介
全书共十章，包括有消费心理学绪论、消费者的心理活动过程、消费者的个性心理特征、消费需要与购买动机、消费群体与消费心理、影响消费者心理的因素、主要消费品市场消费心理分析、营销服务与消费心理等，每章以"引导案例”引入学生需要掌握的内容，每章中设置有"案例分析”等环节，每章的最后安排有"实训练习”。
消费心理学理论与实务 EPUB, PDF, MOBI, AZW3, TXT, FB2, DjVu, Kindle电子书免费下载。
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