Trends in Weight Management 2011 (English Edition)

150 million adults and 15 million children in the EU are expected to be obese by 2010 according the WHO. But of the total number of claims assessed by EFSA, weight management represents around 4%. About 35% of the 200 weight management claims have been assessed; 92% of these assessed claims have been given a negative opinion by EFSA on grounds of characterization or of substantiation related to the claim of a cause and effect relationship.This report considers global obesity and overweight statistics and considers how different products and diets affect the body’s natural weight control mechanism. It also examines current health claims regulation for food and drinks and explores recent developments in diet brands, key innovations in functional foods and other strategies such as novel delivery methods and using social media.

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