Maximizing The Enterprise Information Assets (English Edition)

Maximizing the Enterprise Information Assets defines practical, winning techniques for building an environment that takes advantage of all of a company's information resources. This innovative work defines information assets not only as patents, trade secrets, and marketing data, but as all information contained within a company. This book defines information assets, identifies barriers that lessen information's value, explains how information can be strategically distributed,describes the relationship between information and strategic planning, explores methods to exchange valuable information among employees, and examines how to add, develop, and sustain the information value provided by an organization's employees.

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