Marketing Madness: A Survival Guide For A Consumer Society (English Edition)

Marketing Madness: A Survival Guide For A Consumer Society (English Edition)

作者
Michael Jacobson
语言
英语
出版社
Routledge
出版日期
2019年3月11日
纸书页数
262页
电子书格式
epub,pdf,mobi,azw3,txt,fb2,djvu
文件大小
13669 KB
下载次数
3916
更新日期
2023-07-30
运行环境
PC/Windows/Linux/Mac/IOS/iPhone/iPad/iBooks/Kindle/Android/安卓/平板
内容简介

In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

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