Household Products in the US (English Edition)

IntroductionThis report forms a part of the Datamonitor's newly introduced product series titled "Market Insights". It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industry sectors.Scope of this researchExamines developments in the US household products marketProvides latest retail data at a market level further segmented by markets along with 5 year forecasts, highlighting specific growth areasIdentifies the leading players in the market, providing details on brand portfolio and new product launchesTracks the latest M&A deals that have taken place in the household products market in the USResearch and analysis highlightsThe household products market in the US was estimated to be worth $34.4bn in 2009, with a compound annual growth rate (CAGR) of about 2.52% during 2004-09.The paper products category dominates the market with a 38% share. The category grew at the fastest rate (of 4.9%), among all the categories during 2008-09 within the household products market.Procter & Gamble, is the runaway market leader in value terms. It is followed by Kimberly-Clark.Key reasons to purchase this researchMarket understanding: develop a detailed understanding of the household products market and identify the key growth markets within itConsumer trends and behavior: find out the latest consumer trends driving the household products market in the US alongside consumption and usage dataCompetitive landscape: obtain information on the key players operating in the market and understand their key strengths in various categories

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